Evaluation is worth a significant proportion of your marks, so do it well!

Year 12: evaluation is worth 20% of your marks.

If you have worked as part of a group to produce your film, you must produce your own evaluation independently. It must not be a collaborative effort. Your evaluation should be clearly your own personal work.

Year 13: Below are specific comments from last year’s examiner’s report.

Questions 1 and 2 were invariably the strongest responses, with informed and focused material

creatively presented. Short ‘making of’ videos seem to becoming more prominent for questions 1

and 2 and video commentaries were popular this session with many being thoughtful, selective

personal responses; however many video evaluations were done far less well, with lengthy

talking head shots and no illustrative material being edited in and with the candidates waffling

and seeming very unsure of their ground. Best practice is a carefully planned and concise

commentary (with hesitations and repetition edited out) over relevant images/video on screen.

Question 3 often was not properly answered, as candidates merely repeated what the feedback

said without actually answering the question. Also many candidates asked closed or leading

questions and the result was the feedback they wanted to hear rather than honest feedback (Did

you like our movie? Did it meet the conventions?). Centres that responded to this question by

discussing feedback that they had received at various stages throughout the production process

and then reflected on how that had shaped their final submission seemed like the best approach

to answering this question. The best question 3 answers balanced primary research, often ‘voxpops’

or interviews, with detailed and cogent responses from candidates. More successful

answers explored the entire process of production, with candidates reflecting on how they had

used feedback during as well as after completion of their work. The weakest answers simply

presented audience response without any real commentary; in these cases it was impossible to

see what had been learned.

Question 4 was often the weakest answer, with candidates simply presenting a list of

technologies used with little commentary or reflection. The best question 4 answers linked

clearly to candidates’ research, planning and production, with detailed reflection and

consideration. An effective model seen was a centre whose candidates had packaged this

question in the style of a DVD-extra, following a “making of” model; this allowed candidates to

consider their use of technology in context as well as in an entertaining and engaging manner.


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